New sauces and pates based on olives and fresh lupins in a squeeze version for the family and tasty recipes ready for an aperitif. Madama Oliva relaunches for a new impulse to the fruit and vegetable sector with increasingly sustainable packaging and presents the new “Hummus di Lupini”, a legume with beneficial properties, among the most re-evaluated by nutritionists.
Carsoli (AQ) – 29 June 2020 – Madama Oliva expands the range with two innovative product lines dedicated to large retailers and outside the home: “Aperitop” and “Squeeze” . A new way to enjoy fresh products, accompanied by an innovative, eco-sustainable and captivating packaging for the new consumer needs.
“Madama Oliva is the market leader in the fruit and vegetable channel of modern distribution in Italy – underlines Sabrina Mancini. Marketing manager – our role is to anticipate market needs. Precisely for this reason we have invested in research and development and we are also aiming at new sales channels by approaching them in the same way that we have been operating in the Italian GDO for 30 years, that is, by transferring product culture and promoting its qualitative aspect “.
The Squeeze Madama Oliva line
Squeeze is a line made up of four references based on fresh olives and lupins, excellent as an ingredient for the kitchen and ready to decorate aperitifs and appetizers . Innovative packaging, young and ergonomic, designed to facilitate the use of the product. The b uste squeeze are 110 gr with screw cap and are offered in the fruit and vegetable department. Also ideal as an ingredient for cooking. Among the innovative features, in addition to the type of pack, the reduction of plastic compared to common trays is very important.
Absolute novelty in the Italian market is the inclusion of the version of the lupine hummus , which combines the beneficial virtues of the legume with the new delicious recipe, suitable for the whole family. The versions include the flavors “olive pate”, “spicy olive pate”, “olive and artichoke pate” and “lupine hummus “. L ‘insertion of lupine hummus, an absolute exclusive on the Italian market, combines the beneficial virtues of legume to the new recipe suitable for the whole family. The versions include the flavors “olive pate”, “spicy olive pate”, “olive and artichoke pate” and “lupine hummus “.
“The market trend sees a decline in traditional sauces to the advantage of an increase in the assortment linked to new trends, including, bio, light, vegan and the whole« free from »vein – explains Sabrina Mancini – All over the world, the increase in the number of fast food chains, where sauces are used in the kitchen or presented in single portions, combined with the change in habits of the population that increasingly consumes meals away from home, have a positive impact on the increase in consumption in collective catering and in the snack sector. With this in mind, Madama Oliva is trying to interpret the new trend to seek new opportunities for growth and expansion for the entire sauces market ” .
Aperitop: ideal for an aperitif, at home, as outside.
The Aperitop line is made up of three ready-to-taste references, in a 150 Gr. tub with a savory lid, particularly suitable for aperitifs and condiments, prepared starting from < b> regional recipes. Aperitop products will be available in the delicatessen and take away refrigerated counter of supermarkets in the following variants:
Ortolana di olives Sicilian style: Mix of fresh Sicilian olives and vegetables, to enrich any dish. Excellent as an aperitif on canapés and bruschetta, to be enjoyed also as a seasoned rice.
Battuto di chilli alla Calabrese: The typical taste of Calabrian chilli, to give a touch of spiciness to every dish . Perfect as an aperitif on bruschetta and canapes, excellent as a condiment as it is for pasta, side dishes and main courses.
Mediterranean lupine hummus: Exclusive novelty on the Italian market: hummus, a typical Middle Eastern dish now known and also distributed in Italy, it becomes based on Lupins and thus combines the benefits of this highly appreciated legume with the delicious taste typical of hummus. Excellent to be enjoyed as it is, with focaccia and canapés, healthy with fresh raw vegetables.
New commercial channels
For Italy the main objective of 2020 is to enter new and increasingly important channels for the consumption of high quality products: Ho.Re.Ca ., fast food, Autogrill, railway stations and airports. The commercial reorganization for abroad, divided by development areas, also includes specific professional figures with specific skills for the various countries with the aim of strengthening the Madama Oliva brand.
“Given the growing need to eat outside the home, despite the recent stop of the coronavirus – explains sales manager Glauco Parpaglioni – we have organized skills and competences of our team to always more efficient towards customer requests and to face an increasingly complex, competitive and fragmented market “.
Madama Oliva in brief
Founded in 1989 in Carsoli (AQ), Madama Oliva is the Italian leader in the sector of fresh packaged olives, with a turnover of around 36 million euros in 2019 and an export share of 45% in 40 destination countries. With over 400 references in its portfolio, Madama Oliva annually produces about 5 million kg of fresh olives (but also lupins, tomatoes and other spices and vegetables), for a total of 13 million packages in the Carsoli (AQ) plant. Over 150 workers employed in the various departments of the Carsoli production site. Among the strengths of Madama Oliva are the numerous partnerships with qualified Italian producers who supply the raw material from the individual regions, also allowing the sale of Protected Designation of Origin (PDO) products.